The design cluster generates business development and growth in companies by means of design—but what does that mean?
The PH lamp, Arne Jacobsen’s Egg and Wegner’s Y-chair are all iconic Danish design products that are widely recognised as the essence of classic design. Design is more than that. Using design in a strategic capacity means using design methods and tools to generate new ideas, new products, new production methods and new business strategies. Across these areas, strategic design is always driven by a user-centred perspective.
Southern Denmark is swarming with creative environments, such as Spinderihallerne in Vejle, The Capital of Children in Billund, Højer Design School, Fremtidsfabrikken in Svendborg and Pakhuset and Volkert’s Fabrikker in Kolding. All of these are representative of the creative companies in the region.
This vast creative milieu is backed by a strong professional design agenda consisting of the Design School in Kolding, the University of Southern Denmark and a wide range of companies that have introduced design methods in their organisations.
Denmark’s design metropolis
… who moved from the UK to Denmark to work for Ecco Shoes. Luke shares his story about living and working in Southern Denmark and how he enjoys his simple lifestyle close to nature
Our mission is to create growth and wealth through design. We do that by showing companies what design is.